SHABI
STAYING
BOLD
BRAVE
HONEST
TEAMS MANAGING
DESIGN TEAM
ASSOCIATE CREATIVE DIRECTOR - ART DIRECTORS - SENIOR DESIGNERS - GRAPHIC DESIGNERS - MOTION GRAPHIC DESIGNER - ANIMATOR
PRODUCTION TEAM
DIRECTOR - CONTENT CREATORS - VIDEOGRAPHER - EDITOR - DOP - COLORIST
COPY
COPY WRITERS - CONTENT WRITERS
The CX Files
Season 1
is a long-form series built around real moments where things break, pressure rises, and decisions matter.
Instead of scripted success stories, the camera follows real challenges and how they are resolved. The project explores customer experience not as a buzzword, but as a human responsibility that lives between policy and empathy.
Directed by Saka
the series marks a shift toward story-driven advertising.
Season 2 coming soon
BRAND
Meydan FZ - SPC - EOMAC - CRÉO - RISING SHARJAH - AND WAITING MORE TO COME
SOUND BETTER
BRAND EOMAC
INDUSTRY TECH/INTERIOR
TASK BRAND REVAMP
DELIVERIBALS
- BRAND EXPENION STRETIGY
- BRAND VISUAL UPLIFT
- SOCIAL MEDIA STRETIGY
- PRODUCTION
PODCAST
BRAND EOMAC
INDUSTRY TECH/INTERIOR
TASK BRAND REVAMP
DELIVERIBALS
- BRAND EXPENION STRETIGY
- BRAND VISUAL UPLIFT
- SOCIAL MEDIA STRETIGY
- PRODUCTION
As Executive Creative Director at CRÉO Global, I build brands, win pitches, and drive business growth. I’ve launched brands, led high-impact campaigns, and secured new business through strategic creativity. I also developed five podcasts as part of brand strategy, expanding narratives beyond traditional marketing.
At CRÉO, we don’t just create—we reset, reevaluate, and redefine brands for real-world impact.